The way consumers buy from businesses is changing. Now it’s not always about what’s most convenient, or even what’s cheapest. It’s about what fits with their values, and provides the experience they need. But more than that, it’s about trust. We are in the era of ‘people buy people’, and consumers are gravitating more and more towards purchasing from brands that they trust. So if you want to grow your business, you need to be able to earn their trust. Shredding is a great way to do this, and we have 3 reasons why.
Security As A Foundation for Trust
Data security is a fundamental essential for every business, regardless of industry or customer base. If a customer can’t trust a business to take care of their data, then they will never spend money with them. And if they demonstrate that they can’t handle that data, they will lose customers. Just look at the numbers of people who boycott big brands after a data breach is announced. So businesses need to be able to prove that they can handle, store and dispose of their customers’ data in a secure manner. Secure shredding services like ours are a perfect way to do this, with an easy to demonstrate procedure that increases trust.
Environmental Positivity
Over 10,000 sheets of paper used by one single office worker in just one year are considered wasted paper. That’s a huge amount of paper, and no business trying to claim genuine corporate social responsibility (we’ll get to that in a minute) could allow this to end up in landfill. When it comes to environmental considerations, paper is one of those ‘easy wins’ to help reduce waste, increase recycling and improve the environment. Shredding paper contributes to a business’s green initiative, providing a simple and effective way to enable better recycling of waste paper and documents. Every business has a responsibility to ensure they have a minimal impact on the environment, and being able to show that you do this goes a long way to building consumer trust.
Demonstrate Genuine Corporate Social Responsibility
There are a lot of things businesses do today that fulfil the role of corporate responsibility, but are done simply to fill that role, and not to actually make a difference. But when you strip it back, corporate responsibility is all about conducting business in a way that’s ethical, taking account of issues that have an economic, social and environmental impact, as well as human rights. And over the last few years corporate responsibility has been thrust into the limelight, and customers are becoming savvier when it comes to businesses claiming corporate social responsibility, but providing little evidence of it. Given the importance of customer social responsibility to consumers, it’s important for businesses to find a genuine way to commit to it, and show it. Paper shredding is one of those ways. It’s a tangible process that produces the kind of real, quantifiable results that genuinely impress consumers.
At Hungry Shredder we see our job as helping businesses fulfil their corporate responsibilities in a simple and easy way. Our click and collect shredding and shred-on-site solutions are designed to be simple, fit seamlessly into your existing business systems and help you make real environmental change at the same time. For more information, just get in touch with us today.
